Earlier this month, KLab visited two of the hottest anime conventions in the world to promote Bleach: Brave Souls, our 3D action game based on the world of Bleach. The two conventions are held on opposite sides of the globe, yet they are bound together by a common thread.

Heralded as the largest celebration of Japanese pop culture outside of Japan, Japan Expo is held every year in Paris and attracts massive crowds of over 200,000 people annually!

KLab also went to sunny California to check on the giant
Bleach: Brave Souls posters we put up at Anime Expo 2016. We sat down with a very brave KLab employee who crossed the Pacific Ocean for the sole purpose of attending the event. Here’s what he had to say about Anime Expo and Bleach: Brave Souls.

Why did KLab choose to go to Anime Expo 2016?

We wanted to get people pumped about the big one year anniversary “Summer of Souls” event coming up. We made a bunch of gigantic Bleach: Brave Souls banners and placed them strategically around the Anime Expo event area.

How was the event and what were the Bleach: Brave Souls banners like?

We made one giant banner and hung it in the atrium of the main entryway. Pretty much every person that went to Anime Expo was forced to see our massive banner in all its glory. We had some smaller banners, light boxes, on the ground in the entryway of the event hall. They’re called light boxes because they’re backlit—which is cool to look at but hard to photograph.

How has the English version of Bleach Brave Souls been received?

On the whole, I would say the game has been very positively received. The main difference in the Japanese and English versions of the game lies in which characters are popular. For example, Tessai and Karin are much more popular with English players. There are some exceptions; Ichigo and Ulquiorra are going to be popular no matter which server you play on.

There’s a lot of debate on the internet about the best PvP teams for Bleach: Brave Souls. I have to ask: what does your top team look like?

Right now I’ve got Fully-Hollowfied Ichigo, Hiyori, and the melee version of Yamamoto. No doubt, Fully-Hollowfied Ichigo is one the best characters in the game.

Anything else you would like to add before we go?

Absolutely. I’d like to say thanks to all of our players for being such an awesome and active community. Big shout out to Reddit and bravesouls.fyi for always getting the word out and pushing our events. The community’s been great, and they’re a huge part of why the game continues to be successful.

Bleach cosplayers at Japan Expo looking good.

Thanks again for being awesome!